Motor Retail Business Brand Development Training

Learning Outcomes

• Analyze the current brand position of a motor retail business within the South African market.
• Develop a brand strategy that differentiates the business and aligns with customer needs and industry trends.
• Implement brand-building activities, including customer experience improvements and marketing campaigns.
• Evaluate the effectiveness of brand initiatives using key performance indicators and customer feedback.
• Apply legal and ethical considerations relevant to motor retail branding, including consumer protection laws.
• Design a brand communication plan that integrates digital and traditional channels for maximum reach.

Target Audience

This course is designed for motor retail managers, dealership owners, brand managers, and marketing professionals in the automotive industry who are responsible for building or enhancing their business brand.

Prerequisites

None — open enrollment. However, learners should have basic business literacy and be employed or involved in the motor retail sector.

Course Outline

Practicals

Overview

Practical sessions allow learners to apply brand development concepts through hands-on exercises, including creating brand identity elements, conducting market research, and developing a comprehensive brand plan for a motor retail business. These activities reinforce learning and build practical skills.

Practical Activities

• Brand Identity Design Workshop — Learners design a logo, select brand colors, and create a brand style guide for a hypothetical motor retail dealership. (8h)
• Market Research and Competitor Analysis — Learners conduct a mini market research project, including a survey of potential customers and a competitive analysis of local motor retailers. (8h)
• Brand Communication Plan Development — Learners create a brand communication plan including messaging, channel selection, and a sample social media campaign for a motor retail brand. (6h)
• Final Brand Project Presentation — Learners compile all practical work into a comprehensive brand development plan for a motor retail business and present it to the class. (8h)

Summatives

Each delegate is assessed continuously throughout the course via daily exercises, scored practical assignments, and a final summative test at the end.

Practical Assignments — 30%

Practical assignments are observed and scored against a rubric during the practical sessions. Each delegate's practical mark is averaged into a single 100% score and contributes 30% to the final total.

Daily Exercises — 20%

Every training day ends with a multiple-choice exercise scored out of 100%. The scores from each daily exercise are averaged across the duration of the course to produce a Daily Average mark, which contributes 20% to the final total.

Final Test — 50%

On the last day a final summative test is written. It is a multiple-choice paper with multiple-answer questions: each question may have more than one correct option, and a single wrong selection on a question marks the entire question wrong — no partial credit. The final test is scored out of 100% and contributes 50% to the overall mark.

Final Total

Component	Out of	Weight
Practical Assignments (rubric-scored)	100%	30%
Daily Average (multiple choice)	100%	20%
Final Test (multi-answer multiple choice)	100%	50%
Final Total	—	100%

All marks are recorded on the AATICD LMS and visible to each learner under their account.

Certificate

How it works

• Certificates are auto-generated on the AATICD LMS as soon as the marks pass the 50% threshold.
• Each certificate is a branded PDF with the delegate's name, the course title, the unit standard ID, NQF level, credits, and the date of issue.
• You can download or print your certificate from your LMS dashboard at any time after issue — there's no reissue fee and no expiry date.
• If you scored under 50% you can sit the final test again at the next scheduled session at no extra cost.

Where to find it

Sign in to the LMS, open your dashboard, and your certificates appear under My Certificates. Each entry has a View / Download button and a print option.

Training Discounts

Group discounts apply automatically — the more delegates you enrol, the greater the saving. Discounts are calculated at 3% per 5 delegates, scaling up to 40% off for 100+ delegates.

Delegates	Discount
5	3% off
10	6% off
15	9% off
20	12% off
25	15% off
30	18% off
50	30% off
75	35% off
100	40% off

3% discount per 5 delegates, up to 40% off for 100+ delegates. Contact us for a custom group quote.