Business, Commerce and Management Studies Generic Management

Motor Retail Operations Management for Profit Training

SAQA US 243355 | NQF 6 | Credits 12 | Duration 9 Days
From $1,798 per delegate

Description

This course equips motor retail managers with the skills to optimise business operations and drive profit performance. Participants will learn to analyse financial data, manage inventory, and implement process improvements to enhance dealership profitability.

Learning Outcomes

  • Analyse financial statements and key performance indicators to identify profit improvement opportunities in motor retail operations.
  • Implement inventory management strategies to optimise stock turnover and reduce carrying costs.
  • Evaluate customer service processes to enhance satisfaction and increase repeat business.
  • Design operational workflows that minimise waste and improve service delivery times.
  • Demonstrate leadership techniques to motivate teams and foster a culture of continuous improvement.
  • Apply cost control measures to reduce operational expenses without compromising quality.

Target Audience

This course is designed for dealership managers, branch managers, and operations supervisors in the motor retail industry seeking to improve financial performance and operational efficiency.

Prerequisites

None — open enrollment.

Course Outline

Day 1: Introduction to Motor Retail Operations and Profitability

Objectives:
• Understand the structure and key functions of a motor retail business
• Identify the primary drivers of profitability in motor retail
• Analyse the relationship between sales, service, and parts departments
• Recognise the regulatory environment and industry standards

Topics:
• Overview of the motor retail industry in South Africa
• Core business functions: sales, service, parts, and administration
• Key performance indicators (KPIs) for profitability
• Regulatory compliance: consumer protection, labour laws, and SAQA standards
• Introduction to financial statements in motor retail

Day 2: Financial Management and Profit Analysis

Objectives:
• Interpret financial statements specific to motor retail
• Calculate and analyse gross profit margins
• Understand cost control and expense management
• Apply break-even analysis and budgeting techniques

Topics:
• Reading income statements and balance sheets
• Gross profit analysis for new and used vehicles
• Cost of sales and inventory valuation
• Overhead cost management
• Budget preparation and variance analysis

Day 3: Sales Operations Management

Objectives:
• Develop effective sales strategies for new and used vehicles
• Manage sales team performance and incentives
• Optimise inventory turnover and stock holding
• Implement customer relationship management (CRM) systems

Topics:
• Sales process and pipeline management
• Pricing strategies and discount control
• Sales team motivation and commission structures
• Inventory management: stock levels and ageing stock
• CRM tools and lead management

Day 4: Service and Parts Department Management

Objectives:
• Manage workshop productivity and efficiency
• Control parts inventory and reduce shrinkage
• Price service jobs and parts appropriately
• Enhance customer satisfaction in after-sales service

Topics:
• Workshop loading and technician utilisation
• Job costing and labour rate setting
• Parts inventory management and ordering systems
• Shrinkage prevention and stock counts
• Service retention strategies and customer feedback

Day 5: Marketing and Customer Experience

Objectives:
• Develop marketing plans for vehicle sales and after-sales
• Use digital marketing and social media effectively
• Measure customer satisfaction and loyalty
• Implement customer retention programmes

Topics:
• Marketing mix for motor retail
• Digital marketing: SEO, PPC, and social media
• Customer journey mapping
• Net Promoter Score (NPS) and customer surveys
• Loyalty programmes and referral schemes

Day 6: Human Resources and Team Management

Objectives:
• Recruit, train, and retain skilled staff
• Manage performance and conduct disciplinary processes
• Ensure compliance with labour legislation
• Foster a positive workplace culture

Topics:
• Recruitment and selection in motor retail
• Training and skills development plans
• Performance appraisal systems
• Disciplinary procedures and grievance handling
• Employee motivation and retention strategies

Day 7: Risk Management and Compliance

Objectives:
• Identify operational and financial risks in motor retail
• Implement internal controls and fraud prevention
• Ensure health and safety compliance
• Understand insurance and warranty management

Topics:
• Risk assessment frameworks
• Internal controls for cash, stock, and assets
• Fraud detection and prevention
• Occupational Health and Safety (OHS) requirements
• Warranty and insurance claims management

Day 8: Strategic Planning and Business Improvement

Objectives:
• Develop a strategic plan for a motor retail business
• Use SWOT analysis and benchmarking
• Implement continuous improvement processes
• Evaluate technology solutions for operational efficiency

Topics:
• Strategic planning process
• SWOT analysis and competitive benchmarking
• Lean management and waste reduction
• Technology in motor retail: DMS, CRM, and analytics
• Change management and innovation

Day 9: Integration and Capstone Project

Objectives:
• Synthesise all course concepts into a comprehensive business plan
• Present and defend profit improvement recommendations
• Demonstrate mastery of motor retail operations management
• Prepare for assessment and unit standard certification

Topics:
• Capstone project: profit improvement plan for a dealership
• Financial modelling and projections
• Presentation skills and stakeholder communication
• Review of key learning outcomes
• Assessment preparation and Q&A

Practicals

24 hours of practicals To be conducted online or on-campus or in-house
Overview

Practicals form an integral part of this course, allowing learners to apply theoretical knowledge to real-world scenarios. Through simulated dealership exercises, financial analysis, and role-playing, learners develop hands-on skills in managing motor retail operations for profit.

Practical Activities
  • Financial Statement Analysis Exercise — Learners analyse actual financial statements from a motor dealership to calculate gross profit margins, identify cost variances, and recommend corrective actions. (6h)
  • Sales and Inventory Management Simulation — Using a dealership simulation, learners manage vehicle inventory, set prices, and track sales performance to maximise profitability. (6h)
  • Workshop Loading and Job Costing Practical — Learners schedule workshop jobs, allocate technicians, calculate labour and parts costs, and generate customer invoices. (6h)
  • Strategic Business Plan Presentation — Learners develop a comprehensive profit improvement plan for a mock dealership and present it to the group for feedback. (6h)

Summatives

Each delegate is assessed continuously throughout the course via daily exercises, scored practical assignments, and a final summative test at the end.

Practical Assignments — 30%

Practical assignments are observed and scored against a rubric during the practical sessions. Each delegate's practical mark is averaged into a single 100% score and contributes 30% to the final total.

Daily Exercises — 20%

Every training day ends with a multiple-choice exercise scored out of 100%. The scores from each daily exercise are averaged across the duration of the course to produce a Daily Average mark, which contributes 20% to the final total.

Final Test — 50%

On the last day a final summative test is written. It is a multiple-choice paper with multiple-answer questions: each question may have more than one correct option, and a single wrong selection on a question marks the entire question wrong — no partial credit. The final test is scored out of 100% and contributes 50% to the overall mark.

Final Total
Component Out of Weight
Practical Assignments (rubric-scored) 100% 30%
Daily Average (multiple choice) 100% 20%
Final Test (multi-answer multiple choice) 100% 50%
Final Total 100%

All marks are recorded on the AATICD LMS and visible to each learner under their account.

Certificate

Certificate of Completion

Awarded to delegates who achieve an overall mark of 50% or higher on the Final Total (Practicals 30% + Daily Average 20% + Final Test 50%).

How it works
  • Certificates are auto-generated on the AATICD LMS as soon as the marks pass the 50% threshold.
  • Each certificate is a branded PDF with the delegate's name, the course title, the unit standard ID, NQF level, credits, and the date of issue.
  • You can download or print your certificate from your LMS dashboard at any time after issue — there's no reissue fee and no expiry date.
  • If you scored under 50% you can sit the final test again at the next scheduled session at no extra cost.
Where to find it

Sign in to the LMS, open your dashboard, and your certificates appear under My Certificates. Each entry has a View / Download button and a print option.

Training Discounts

Group discounts apply automatically — the more delegates you enrol, the greater the saving. Discounts are calculated at 3% per 5 delegates, scaling up to 40% off for 100+ delegates.

Delegates Discount
5 3% off
10 6% off
15 9% off
20 12% off
25 15% off
30 18% off
50 30% off
75 35% off
100 40% off

3% discount per 5 delegates, up to 40% off for 100+ delegates. Contact us for a custom group quote.

Upcoming Training Sessions
Online training — attend live sessions from anywhere via our virtual classroom.
Start End Delivery Season Price Action
Wed 09 Sep 2026 Mon 21 Sep 2026 Virtual Spring 2026 $1,798 Register
Tue 29 Sep 2026 Fri 09 Oct 2026 Virtual Spring 2026 $1,798 Register
Mon 19 Oct 2026 Thu 29 Oct 2026 Virtual Spring 2026 $1,798 Register
Mon 07 Dec 2026 Thu 17 Dec 2026 Virtual Summer 2026 $1,798 Register
Fri 15 Jan 2027 Wed 27 Jan 2027 Virtual Summer 2026 $1,798 Register
Thu 18 Feb 2027 Tue 02 Mar 2027 Virtual Summer 2026 $1,798 Register
Wed 03 Mar 2027 Mon 15 Mar 2027 Virtual Autumn 2027 $1,798 Register
Tue 09 Mar 2027 Fri 19 Mar 2027 Virtual Autumn 2027 $1,798 Register
Mon 15 Mar 2027 Thu 25 Mar 2027 Virtual Autumn 2027 $1,798 Register
Fri 11 Jun 2027 Wed 23 Jun 2027 Virtual Winter 2027 $1,798 Register
Thu 01 Jul 2027 Tue 13 Jul 2027 Virtual Winter 2027 $1,798 Register
Wed 21 Jul 2027 Mon 02 Aug 2027 Virtual Winter 2027 $1,798 Register
Tue 07 Sep 2027 Fri 17 Sep 2027 Virtual Spring 2027 $1,798 Register
Mon 27 Sep 2027 Thu 07 Oct 2027 Virtual Spring 2027 $1,798 Register
Fri 22 Oct 2027 Wed 03 Nov 2027 Virtual Spring 2027 $1,798 Register
Mon 06 Dec 2027 Thu 16 Dec 2027 Virtual Summer 2027 $1,798 Register
Fri 31 Dec 2027 Wed 12 Jan 2028 Virtual Summer 2027 $1,798 Register
Thu 20 Jan 2028 Tue 01 Feb 2028 Virtual Summer 2027 $1,798 Register
On-Campus training — face-to-face sessions at our training venues across Africa and beyond.
Showing all 492 sessions across 26 venues
Start End Venue Season Price Action
Mon 10 Aug 2026 Thu 20 Aug 2026 Durban, South Africa Winter 2026 $4,293 Register
Mon 10 Aug 2026 Thu 20 Aug 2026 Mauritius Winter 2026 $5,211 Register
Tue 11 Aug 2026 Fri 21 Aug 2026 Cape Town, South Africa Winter 2026 $4,455 Register
Wed 12 Aug 2026 Mon 24 Aug 2026 Dubai, UAE Winter 2026 $6,615 Register
Thu 13 Aug 2026 Tue 25 Aug 2026 Pretoria, South Africa Winter 2026 $2,700 Register
In-House training — we bring the trainer to your organisation, tailored to your team.
Start End Delivery Season Price Action
Thu 17 Sep 2026 Tue 29 Sep 2026 Your Premises Spring 2026 $2,338 Register
Wed 07 Oct 2026 Mon 19 Oct 2026 Your Premises Spring 2026 $2,338 Register
Tue 27 Oct 2026 Fri 06 Nov 2026 Your Premises Spring 2026 $2,338 Register
Tue 15 Dec 2026 Fri 25 Dec 2026 Your Premises Summer 2026 $2,338 Register
Mon 18 Jan 2027 Thu 28 Jan 2027 Your Premises Summer 2026 $2,338 Register
Fri 26 Feb 2027 Wed 10 Mar 2027 Your Premises Summer 2026 $2,338 Register
Thu 11 Mar 2027 Tue 23 Mar 2027 Your Premises Autumn 2027 $2,338 Register
Wed 17 Mar 2027 Mon 29 Mar 2027 Your Premises Autumn 2027 $2,338 Register
Tue 23 Mar 2027 Fri 02 Apr 2027 Your Premises Autumn 2027 $2,338 Register
Mon 14 Jun 2027 Thu 24 Jun 2027 Your Premises Winter 2027 $2,338 Register
Fri 09 Jul 2027 Wed 21 Jul 2027 Your Premises Winter 2027 $2,338 Register
Thu 29 Jul 2027 Tue 10 Aug 2027 Your Premises Winter 2027 $2,338 Register
Wed 15 Sep 2027 Mon 27 Sep 2027 Your Premises Spring 2027 $2,338 Register
Tue 05 Oct 2027 Fri 15 Oct 2027 Your Premises Spring 2027 $2,338 Register
Mon 25 Oct 2027 Thu 04 Nov 2027 Your Premises Spring 2027 $2,338 Register
Tue 14 Dec 2027 Fri 24 Dec 2027 Your Premises Summer 2027 $2,338 Register
Mon 03 Jan 2028 Thu 13 Jan 2028 Your Premises Summer 2027 $2,338 Register
Fri 28 Jan 2028 Wed 09 Feb 2028 Your Premises Summer 2027 $2,338 Register
Training Discounts
Delegates Discount
5 3% off
10 6% off
15 9% off
20 12% off
25 15% off
30 18% off
50 30% off
75 35% off
100 40% off

3% off per 5 delegates, up to 40% for 100+

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