Digital Marketing Training

Learning Outcomes

• Apply digital marketing principles to develop a comprehensive online marketing strategy.
• Analyze target audience behaviour using digital analytics tools to inform campaign decisions.
• Design and implement SEO and content marketing tactics to improve online visibility.
• Evaluate the effectiveness of social media and email marketing campaigns using key performance indicators.
• Demonstrate the ability to measure and optimize digital marketing ROI through reporting and data interpretation.

Target Audience

Marketing professionals, business owners, and individuals seeking to build or enhance their digital marketing expertise. Ideal for those in roles such as marketing coordinators, brand managers, or entrepreneurs.

Prerequisites

None — open enrollment

Course Outline

Practicals

Overview

Practical sessions reinforce theoretical knowledge through hands-on exercises. Learners will set up real digital marketing campaigns, use analytics tools, and create content, allowing them to apply concepts in a simulated business environment.

Practical Activities

• Practical 1: Keyword Research and SEO Optimisation — Use keyword research tools to identify target keywords and optimise a sample webpage for on-page SEO. (3h)
• Practical 2: Social Media Ad Campaign Setup — Create a Facebook or Google Ads campaign from scratch, including targeting, budgeting, and ad creative. (4h)
• Practical 3: Email Campaign Creation and Automation — Build an email list, design a newsletter, and set up an automated welcome sequence using Mailchimp. (3h)
• Practical 4: Analytics Dashboard and Reporting — Use Google Analytics to create a dashboard, interpret key metrics, and generate a performance report. (3h)
• Practical 5: Capstone Digital Marketing Plan — Develop a mini digital marketing plan for a fictional company, integrating all channels and presenting it. (2h)

Summatives

Each delegate is assessed continuously throughout the course via daily exercises, scored practical assignments, and a final summative test at the end.

Practical Assignments — 30%

Practical assignments are observed and scored against a rubric during the practical sessions. Each delegate's practical mark is averaged into a single 100% score and contributes 30% to the final total.

Daily Exercises — 20%

Every training day ends with a multiple-choice exercise scored out of 100%. The scores from each daily exercise are averaged across the duration of the course to produce a Daily Average mark, which contributes 20% to the final total.

Final Test — 50%

On the last day a final summative test is written. It is a multiple-choice paper with multiple-answer questions: each question may have more than one correct option, and a single wrong selection on a question marks the entire question wrong — no partial credit. The final test is scored out of 100% and contributes 50% to the overall mark.

Final Total

Component	Out of	Weight
Practical Assignments (rubric-scored)	100%	30%
Daily Average (multiple choice)	100%	20%
Final Test (multi-answer multiple choice)	100%	50%
Final Total	—	100%

All marks are recorded on the AATICD LMS and visible to each learner under their account.

Certificate

How it works

• Certificates are auto-generated on the AATICD LMS as soon as the marks pass the 50% threshold.
• Each certificate is a branded PDF with the delegate's name, the course title, the unit standard ID, NQF level, credits, and the date of issue.
• You can download or print your certificate from your LMS dashboard at any time after issue — there's no reissue fee and no expiry date.
• If you scored under 50% you can sit the final test again at the next scheduled session at no extra cost.

Where to find it

Sign in to the LMS, open your dashboard, and your certificates appear under My Certificates. Each entry has a View / Download button and a print option.

Training Discounts

Group discounts apply automatically — the more delegates you enrol, the greater the saving. Discounts are calculated at 3% per 5 delegates, scaling up to 40% off for 100+ delegates.

Delegates	Discount
5	3% off
10	6% off
15	9% off
20	12% off
25	15% off
30	18% off
50	30% off
75	35% off
100	40% off

3% discount per 5 delegates, up to 40% off for 100+ delegates. Contact us for a custom group quote.