Digital Marketing Training

Learning Outcomes

• Apply digital marketing principles to develop a comprehensive online marketing plan.
• Analyze digital marketing data using tools like Google Analytics to inform decision-making.
• Evaluate the effectiveness of various digital channels, including SEO, PPC, and social media.
• Design engaging content tailored to target audiences across digital platforms.
• Implement email marketing campaigns and measure their performance against key metrics.
• Demonstrate proficiency in using digital marketing tools to automate and optimize campaigns.

Target Audience

This course is ideal for marketing professionals, business owners, and individuals seeking to enhance their digital marketing capabilities. It is suitable for those with basic marketing knowledge who want to specialize in digital channels.

Prerequisites

None — open enrollment

Course Outline

Practicals

Overview

Learners apply digital marketing concepts through hands-on exercises using real tools. Practicals reinforce strategy development, campaign setup, content creation, and analytics interpretation.

Practical Activities

• Practical 1: Keyword Research and SEO Audit — Learners use Google Keyword Planner and SEMrush to conduct keyword research and perform an on-page SEO audit of a sample website. (4h)
• Practical 2: Social Media Ad Campaign Setup — Learners create a Facebook Ad campaign from scratch, defining objectives, targeting, budget, and ad creatives using Facebook Ads Manager. (4h)
• Practical 3: Email Marketing Automation Workflow — Learners build an email list, design a welcome email series, and set up an automated workflow in Mailchimp. (4h)
• Practical 4: Integrated Digital Marketing Plan Presentation — Learners work in groups to develop a full digital marketing plan for a given business, then present their strategy and defend their choices. (4h)

Summatives

Each delegate is assessed continuously throughout the course via daily exercises, scored practical assignments, and a final summative test at the end.

Practical Assignments — 30%

Practical assignments are observed and scored against a rubric during the practical sessions. Each delegate's practical mark is averaged into a single 100% score and contributes 30% to the final total.

Daily Exercises — 20%

Every training day ends with a multiple-choice exercise scored out of 100%. The scores from each daily exercise are averaged across the duration of the course to produce a Daily Average mark, which contributes 20% to the final total.

Final Test — 50%

On the last day a final summative test is written. It is a multiple-choice paper with multiple-answer questions: each question may have more than one correct option, and a single wrong selection on a question marks the entire question wrong — no partial credit. The final test is scored out of 100% and contributes 50% to the overall mark.

Final Total

Component	Out of	Weight
Practical Assignments (rubric-scored)	100%	30%
Daily Average (multiple choice)	100%	20%
Final Test (multi-answer multiple choice)	100%	50%
Final Total	—	100%

All marks are recorded on the AATICD LMS and visible to each learner under their account.

Certificate

How it works

• Certificates are auto-generated on the AATICD LMS as soon as the marks pass the 50% threshold.
• Each certificate is a branded PDF with the delegate's name, the course title, the unit standard ID, NQF level, credits, and the date of issue.
• You can download or print your certificate from your LMS dashboard at any time after issue — there's no reissue fee and no expiry date.
• If you scored under 50% you can sit the final test again at the next scheduled session at no extra cost.

Where to find it

Sign in to the LMS, open your dashboard, and your certificates appear under My Certificates. Each entry has a View / Download button and a print option.

Training Discounts

Group discounts apply automatically — the more delegates you enrol, the greater the saving. Discounts are calculated at 3% per 5 delegates, scaling up to 40% off for 100+ delegates.

Delegates	Discount
5	3% off
10	6% off
15	9% off
20	12% off
25	15% off
30	18% off
50	30% off
75	35% off
100	40% off

3% discount per 5 delegates, up to 40% off for 100+ delegates. Contact us for a custom group quote.