Behaviour Change and Innovation Evaluation in Extension Training

Learning Outcomes

• Analyse major theories of behaviour change and innovation diffusion relevant to extension practice.
• Evaluate the applicability of different behaviour change models to specific extension contexts.
• Design evaluation criteria and methods to assess the impact of behaviour change interventions.
• Implement data collection techniques for measuring innovation adoption and behavioural outcomes.
• Critically review case studies of behaviour change programmes and identify factors influencing success or failure.
• Demonstrate the ability to report evaluation findings and make evidence-based recommendations for programme improvement.

Target Audience

Extension officers, agricultural advisors, development practitioners, and programme managers involved in facilitating behaviour change and innovation adoption in rural or community settings.

Prerequisites

None — open enrollment. However, a basic understanding of extension principles is advantageous.

Course Outline

Practicals

Overview

The practicals component provides hands-on experience in designing and implementing behaviour change interventions and evaluation tools. Learners will practice facilitation, data collection, and analysis in simulated and real-world settings, reinforcing theoretical concepts.

Practical Activities

• Practical 1: Facilitation and Communication Skills — Learners facilitate a mock group discussion on a behaviour change topic, using active listening and questioning techniques. (16h)
• Practical 2: Needs Assessment and Programme Planning — In groups, learners conduct a mini needs assessment in a local community or using case data, then design a behaviour change programme plan. (16h)
• Practical 3: Data Collection and Analysis for M&E — Learners collect data using surveys and interviews, enter data into Excel, and perform basic analysis to evaluate behaviour change. (16h)
• Practical 4: Impact Evaluation Design — Learners design a quasi-experimental impact evaluation for a given extension programme, including selection of comparison group and analysis plan. (12h)
• Practical 5: Reporting and Presentation — Learners prepare and present an evaluation report to peers, using data visualisation and actionable recommendations. (8h)

Summatives

Each delegate is assessed continuously throughout the course via daily exercises, scored practical assignments, and a final summative test at the end.

Practical Assignments — 30%

Practical assignments are observed and scored against a rubric during the practical sessions. Each delegate's practical mark is averaged into a single 100% score and contributes 30% to the final total.

Daily Exercises — 20%

Every training day ends with a multiple-choice exercise scored out of 100%. The scores from each daily exercise are averaged across the duration of the course to produce a Daily Average mark, which contributes 20% to the final total.

Final Test — 50%

On the last day a final summative test is written. It is a multiple-choice paper with multiple-answer questions: each question may have more than one correct option, and a single wrong selection on a question marks the entire question wrong — no partial credit. The final test is scored out of 100% and contributes 50% to the overall mark.

Final Total

Component	Out of	Weight
Practical Assignments (rubric-scored)	100%	30%
Daily Average (multiple choice)	100%	20%
Final Test (multi-answer multiple choice)	100%	50%
Final Total	—	100%

All marks are recorded on the AATICD LMS and visible to each learner under their account.

Certificate

How it works

• Certificates are auto-generated on the AATICD LMS as soon as the marks pass the 50% threshold.
• Each certificate is a branded PDF with the delegate's name, the course title, the unit standard ID, NQF level, credits, and the date of issue.
• You can download or print your certificate from your LMS dashboard at any time after issue — there's no reissue fee and no expiry date.
• If you scored under 50% you can sit the final test again at the next scheduled session at no extra cost.

Where to find it

Sign in to the LMS, open your dashboard, and your certificates appear under My Certificates. Each entry has a View / Download button and a print option.

Training Discounts

Group discounts apply automatically — the more delegates you enrol, the greater the saving. Discounts are calculated at 3% per 5 delegates, scaling up to 40% off for 100+ delegates.

Delegates	Discount
5	3% off
10	6% off
15	9% off
20	12% off
25	15% off
30	18% off
50	30% off
75	35% off
100	40% off

3% discount per 5 delegates, up to 40% off for 100+ delegates. Contact us for a custom group quote.