Advocacy Campaign Planning Workshop Development Practice Training

Learning Outcomes

• Apply advocacy principles to identify and analyze a social or policy issue.
• Design a comprehensive advocacy campaign plan with clear goals, targets, and tactics.
• Implement stakeholder mapping and engagement strategies to build coalitions.
• Evaluate the effectiveness of advocacy activities using appropriate monitoring tools.
• Demonstrate ethical communication and messaging techniques for public awareness.
• Analyze power dynamics and decision-making processes relevant to the campaign context.

Target Audience

This course is designed for community leaders, NGO staff, trade union representatives, and public sector employees who need to plan and run advocacy campaigns.

Prerequisites

None — open enrollment. However, participants should have a basic understanding of community or policy issues.

Course Outline

Practicals

Overview

Practical sessions are integrated throughout the course to allow learners to apply advocacy planning concepts in real-world scenarios. Learners will develop a mini-campaign plan, practice message delivery, and simulate coalition meetings.

Practical Activities

• Stakeholder Mapping Exercise — Learners identify stakeholders for a given advocacy issue, map their influence and interest, and develop engagement strategies. (3h)
• Message Crafting and Delivery — Learners create core messages for different audiences and practice delivering them in mock media interviews and public presentations. (4h)
• Coalition Building Simulation — Learners role-play forming a coalition, negotiate shared goals, and develop a joint action plan. (4h)
• Mini-Campaign Plan Development and Presentation — Learners work in groups to develop a complete campaign plan for a real or simulated issue, then present and defend it. (5h)

Summatives

Each delegate is assessed continuously throughout the course via daily exercises, scored practical assignments, and a final summative test at the end.

Practical Assignments — 30%

Practical assignments are observed and scored against a rubric during the practical sessions. Each delegate's practical mark is averaged into a single 100% score and contributes 30% to the final total.

Daily Exercises — 20%

Every training day ends with a multiple-choice exercise scored out of 100%. The scores from each daily exercise are averaged across the duration of the course to produce a Daily Average mark, which contributes 20% to the final total.

Final Test — 50%

On the last day a final summative test is written. It is a multiple-choice paper with multiple-answer questions: each question may have more than one correct option, and a single wrong selection on a question marks the entire question wrong — no partial credit. The final test is scored out of 100% and contributes 50% to the overall mark.

Final Total

Component	Out of	Weight
Practical Assignments (rubric-scored)	100%	30%
Daily Average (multiple choice)	100%	20%
Final Test (multi-answer multiple choice)	100%	50%
Final Total	—	100%

All marks are recorded on the AATICD LMS and visible to each learner under their account.

Certificate

How it works

• Certificates are auto-generated on the AATICD LMS as soon as the marks pass the 50% threshold.
• Each certificate is a branded PDF with the delegate's name, the course title, the unit standard ID, NQF level, credits, and the date of issue.
• You can download or print your certificate from your LMS dashboard at any time after issue — there's no reissue fee and no expiry date.
• If you scored under 50% you can sit the final test again at the next scheduled session at no extra cost.

Where to find it

Sign in to the LMS, open your dashboard, and your certificates appear under My Certificates. Each entry has a View / Download button and a print option.

Training Discounts

Group discounts apply automatically — the more delegates you enrol, the greater the saving. Discounts are calculated at 3% per 5 delegates, scaling up to 40% off for 100+ delegates.

Delegates	Discount
5	3% off
10	6% off
15	9% off
20	12% off
25	15% off
30	18% off
50	30% off
75	35% off
100	40% off

3% discount per 5 delegates, up to 40% off for 100+ delegates. Contact us for a custom group quote.