Youth Development Programme Marketing and Promotion Training

Learning Outcomes

• Analyse the target audience for a youth development programme to tailor marketing messages.
• Design a marketing plan that incorporates appropriate promotional channels and materials.
• Implement promotional activities to raise awareness and encourage participation in youth programmes.
• Evaluate the effectiveness of marketing and promotional efforts using relevant metrics.
• Demonstrate compliance with ethical and legal standards in marketing youth development programmes.

Target Audience

This course is designed for youth development practitioners, programme coordinators, NGO staff, and anyone involved in promoting youth initiatives. It is also suitable for marketing professionals seeking to specialise in youth-focused campaigns.

Prerequisites

None — open enrollment. A basic understanding of youth development contexts is beneficial but not required.

Course Outline

Practicals

Overview

Practical sessions allow learners to apply marketing concepts in real-world scenarios. They will develop marketing materials, create digital content, and plan a promotional event, receiving feedback to refine their skills.

Practical Activities

• Marketing Plan Development — Learners draft a complete marketing plan for a youth programme, including objectives, channels, budget, and timeline. (4h)
• Digital Content Creation — Learners create a social media campaign package including posts, graphics, and a short video to promote a youth programme. (4h)
• Event Planning Simulation — In groups, learners plan a promotional event (e.g., open day) covering logistics, materials, partnerships, and evaluation. (4h)
• Marketing Analytics Exercise — Learners analyse provided campaign data, calculate KPIs, and make recommendations for improvement. (4h)

Summatives

Each delegate is assessed continuously throughout the course via daily exercises, scored practical assignments, and a final summative test at the end.

Practical Assignments — 30%

Practical assignments are observed and scored against a rubric during the practical sessions. Each delegate's practical mark is averaged into a single 100% score and contributes 30% to the final total.

Daily Exercises — 20%

Every training day ends with a multiple-choice exercise scored out of 100%. The scores from each daily exercise are averaged across the duration of the course to produce a Daily Average mark, which contributes 20% to the final total.

Final Test — 50%

On the last day a final summative test is written. It is a multiple-choice paper with multiple-answer questions: each question may have more than one correct option, and a single wrong selection on a question marks the entire question wrong — no partial credit. The final test is scored out of 100% and contributes 50% to the overall mark.

Final Total

Component	Out of	Weight
Practical Assignments (rubric-scored)	100%	30%
Daily Average (multiple choice)	100%	20%
Final Test (multi-answer multiple choice)	100%	50%
Final Total	—	100%

All marks are recorded on the AATICD LMS and visible to each learner under their account.

Certificate

How it works

• Certificates are auto-generated on the AATICD LMS as soon as the marks pass the 50% threshold.
• Each certificate is a branded PDF with the delegate's name, the course title, the unit standard ID, NQF level, credits, and the date of issue.
• You can download or print your certificate from your LMS dashboard at any time after issue — there's no reissue fee and no expiry date.
• If you scored under 50% you can sit the final test again at the next scheduled session at no extra cost.

Where to find it

Sign in to the LMS, open your dashboard, and your certificates appear under My Certificates. Each entry has a View / Download button and a print option.

Training Discounts

Group discounts apply automatically — the more delegates you enrol, the greater the saving. Discounts are calculated at 3% per 5 delegates, scaling up to 40% off for 100+ delegates.

Delegates	Discount
5	3% off
10	6% off
15	9% off
20	12% off
25	15% off
30	18% off
50	30% off
75	35% off
100	40% off

3% discount per 5 delegates, up to 40% off for 100+ delegates. Contact us for a custom group quote.